MARKETING

  • CUSTOMER INSIGHTS

    CUSTOMER INSIGHTS

    Which clients are at a bigger risk of churning? Which clients have opportunity to be approached for a cross-selling? Which are the most loyal clients?

    In-deth study of consumer base to generate more assertive actions and bigger ROI, including the use of Big Data to identify attitudes, motivations, aspirations, and behaviors.

    Customer Insights includes segmentation, propensity models, cross-selling and up-selling, next best offer (BFO), market basket analysis, fidelity analysis, sentiment analysis, personalization and much more.

  • PRICING & PROMOTIONS

    PRICING & PROMOTIONS

    What is the best price to maximize profit? What is the best timing to start a sale off?

    Pricing & promotion analytics is one of the most efficient tools to increase profitability and/or to achieve a bigger market share. We help measure the price elasticity and define the best pricing strategy.

    Pricing & Promotions include pricing elasticity models, cross-elasticity, sales optimization, value-based pricing, amongst others.

  • PRODUCT ASSORTMENT

    PRODUCT ASSORTMENT

    What is the best mix of products per store to maximize sales? What product can be discontinued?

    Solutions for planning the product assortment by store, according to the purchase behavior and demographic profile of clients and location.

    Product Assortment includes segmentation, market basket analysis, omnichannel behavior and competitive mapping.

  • INTERNET OF THINGS

    INTERNET OF THINGS

    How to transform the Internet of Things into a business opportunity?

    Measuring sensors inserted in devices - from industrial machinery to wearable devices - generate a big amount of data. Applying analytics combined with the use of Big Data platforms allows for intelligence data gathering and decision-making in real-time.

    Our experience includes areas like black box data analysis for plane fuel usage reduction and image analysis for supermarket stock out identification.

  • MARKET MIX MODELING

    MARKET MIX MODELING

    How to measure the marketing campaign ROI? What is the best media mix to maximize returns?

    Market Mix measures the ROI of marketing campaigns (online and offline) and using predictive analysis, looks for the best marketing budget allocation options to increase returns.

    The Market Mix modeling analyses a wide range of things such as internal data on campaigns, consumers, pricing and sales history, and macroeconomic data and market tendencies.

  • DIGITAL MARKETING

    DIGITAL MARKETING

    What to do to attract more clients? How to improve the conversion rate?

    Insights based on the client behavior analysis allow the identification of opportunities to attract more visitors, improve their experience, and increase sales.

    Digital Marketing includes conversion optimization, SEO, social media optimization, analytics-based content, e-commerce analytics, amongst others.

RISK AND FRAUD

  • CREDIT RISK MANAGEMENT

    CREDIT RISK MANAGEMENT

    Which are the clients with a smaller risk of default? What is the optimal credit limit?

    Credit Risk Management covers a wide range of models to better manage risks, including models for acquiring new consumers, credit limit management, cross-selling target audiences, portfolio stress test, behavior score, and others.

  • COLLECTIONS ANALYTICS

    COLLECTIONS ANALYTICS

    What is the best strategy to collect? Which clients will pay without needing incentive?

    Solution to maximize collection efficiency, optimizing the ratio between cost per dollar raised. Collections Analytics covers self-cure propensity models, recovery maximization, non-payment models, remote collection optimization, and others.

  • FRAUD ANALYTICS

    FRAUD ANALYTICS

    How to lessen fraud-related losses and maintain a trustworthy relationship with consumers? What transactions are fraud-prone?

    Models that help in fraud prevention and fraud-prone transactions detection. The models are built using transactional data, employees registries, registration data, payment history, amongst others.